Skills & Competencies for Social Media Analyst III

Social Media Analyst III job profile

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JOB SUMMARY for Social Media Analyst III

Collects and analyzes data related to social media marketing campaigns.

JOB RESPONSIBILITIES for Social Media Analyst III

Analyzes social media data to identify patterns and trends. Monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders.

Social Media Analyst III SALARY RANGE

BASE 50%
$99,836
TOTAL 50%
$104,097
Job Level
P03
Job Code
SM15000426
Education/Degree
Bachelor's Degree
Reports To
Manager

Social Media Analyst III Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Social Media Analyst III skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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8 general skills or competencies (Job family competencies) for Social Media Analyst III

1 Job Family Competencies – Content Management System
Proficiency Level -3
Skill definition-Ability to use a computer software to manage the creation and modification of digital content more efficiently for businesses and organizations.
Level 1 Behaviors
(General Familiarity)
Lists the current technologies of content management systems.
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Level 2 Behaviors
(Light Experience)
Supports the execution of processes to maintain electronic file collections in the content management system.
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Level 3 Behaviors
(Moderate Experience)
Utilizes content management systems to increase your website’s security.
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Level 4 Behaviors
(Extensive Experience)
Verifies content saving in digital asset management (DAM) to ensure consistency.
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Level 5 Behaviors
(Mastery)
Mentors training sessions for end-users to support the utilization of approved content management systems.
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2 Job Family Competencies – Content Marketing
Proficiency Level -3
Skill definition-Publishing, creating and distributing of valuable and relevant content to attract and engage the target audience and promote brand awareness.
Level 1 Behaviors
(General Familiarity)
Describes the functions of content marketing for all types of business.
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Level 2 Behaviors
(Light Experience)
Assists in performing systematic content marketing functions daily.
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Level 3 Behaviors
(Moderate Experience)
Defines key metrics to measure the success of content marketing programs.
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Level 4 Behaviors
(Extensive Experience)
Directs content marketing programs to increase and maintain customer awareness.
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Level 5 Behaviors
(Mastery)
Develops innovative content and campaign ideas to achieve marketing goals.
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3 Social Media Analyst III - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Social Media Analyst III
Proficiency Level - 4
5 Competency for - Social Media Analyst III
Proficiency Level - 5

7 soft skills or competencies (core competencies) for Social Media Analyst III

1 Core Competencies – Innovation
Proficiency Level -3
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
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Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
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Level 3 Behaviors
(Moderate Experience)
Communicates financial insights that positively influence the business plan development process.
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Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
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Level 5 Behaviors
(Mastery)
Champions organizational change and digital transformation to drive higher business performance.
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2 Core Competencies – Attention to Detail
Proficiency Level -4
Skill definition-Executing and completing a task with a high level of accuracy.
Level 1 Behaviors
(General Familiarity)
Explains why attention to detail plays an important role in own function or unit.
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Level 2 Behaviors
(Light Experience)
Performs assigned responsibilities according to standard procedures and standards.
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Level 3 Behaviors
(Moderate Experience)
Processes large quantities of detailed information with high levels of accuracy.
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Level 4 Behaviors
(Extensive Experience)
Demonstrates expertise in quality assurance tools, techniques, and standards.
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Level 5 Behaviors
(Mastery)
Designs techniques for measuring the cost and impact of errors.
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3 Social Media Analyst III - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Social Media Analyst III
Proficiency Level - 4
5 Competency for - Social Media Analyst III
Proficiency Level - 5

Summary of Social Media Analyst III skills and competencies

There are 0 hard skills for Social Media Analyst III.
8 general skills for Social Media Analyst III, Content Management System, Content Marketing, Copywriting, etc.
7 soft skills for Social Media Analyst III, Innovation, Attention to Detail, Initiative, etc.
While the list totals 15 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Social Media Analyst III, he or she needs to be skilled in Innovation, be skilled in Attention to Detail, and be skilled in Initiative.

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